GEC2
Gaming and Esports Communications Center
We help businesses and public institutions communicate with gamers — and support gaming projects in reaching the national stage.
GEC2 is a communications center operating at the intersection of gaming culture and traditional industries.
We help brands and organizations build clear and respectful dialogue with gaming audiences. We act as translators between different languages and logics — corporate, governmental, media, and gamer.
For gaming and esports projects, we solve the reverse task: helping them communicate with traditional media, investors, and broader audiences; shape accurate public perception; promote products; find partners; and gain visibility in national-level media.
Our expertise spans communications strategy, PR, and SMM — from positioning and narrative development to systematic work with media, communities, and digital platforms. We operate at the crossroads of analytics, marketing, and industry consulting, helping projects grow within the gaming and esports ecosystem.
For gaming and esports projects, we solve the reverse task: helping them communicate with traditional media, investors, and broader audiences; shape accurate public perception; promote products; find partners; and gain visibility in national-level media.
Our expertise spans communications strategy, PR, and SMM — from positioning and narrative development to systematic work with media, communities, and digital platforms. We operate at the crossroads of analytics, marketing, and industry consulting, helping projects grow within the gaming and esports ecosystem.
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— 62% of global internet users and 44% of the world’s population play video games.* Gaming is a unifying global hobby and a new cultural platform — on par with cinema, literature, and music.
Games give rise to new role models, shared languages, and behavioral patterns. Interactivity and a strong sense of presence create trust and emotional connection that traditional channels cannot replicate.
We help organizations and brands unlock games as a powerful communications tool — for PR, advertising, public opinion work, and soft power.
* Source: Newzoo’s Global Games Market Report 2025.
Games give rise to new role models, shared languages, and behavioral patterns. Interactivity and a strong sense of presence create trust and emotional connection that traditional channels cannot replicate.
We help organizations and brands unlock games as a powerful communications tool — for PR, advertising, public opinion work, and soft power.
* Source: Newzoo’s Global Games Market Report 2025.
Yaroslav Meshalkin
Founder, Gaming & Esports Communications Center
Founder, Gaming & Esports Communications Center
Architect of the shift in how gaming and esports are perceived in Russia — from a fringe subculture to presidential recognition, national TV coverage, and sessions at the St. Petersburg International Economic Forum.
Former Chief Strategic Communications Officer at the Russian Esports Federation, ESforce (VK), and Virtus.pro.
Recipient of international industry awards: IPRA Golden World Awards for Excellence in Public Relations and IABC Gold Quill Award for Excellence.
Former Chief Strategic Communications Officer at the Russian Esports Federation, ESforce (VK), and Virtus.pro.
Recipient of international industry awards: IPRA Golden World Awards for Excellence in Public Relations and IABC Gold Quill Award for Excellence.
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Who We Work With
- International agencies and brands seeking trusted local expertise to enter and communicate with the Russian gaming and esports market.
- Gaming and esports projects — from publishers, developers, and platforms to leagues, teams, and industry organizations.
- Companies and brands — from targeted communication with specific gaming audiences within existing products to launching proprietary gaming and esports offerings.
- Government bodies and public organizations interested in building dialogue with digital audiences.
Our Services
GEC2 focuses on working with leaders of the Russian market, as well as with international organizations and brands interested in engaging Russian gaming and esports audiences.
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Communications StrategyPositioning, narrative development, and communications architecture for gaming and esports audiences. -
PR and Media RelationsStrategic work with reputation and public presence across the media landscape — from specialized gaming and business outlets to lifestyle, socio-political, and cultural platforms. -
SMM and Community CommunicationsContent strategies, tone of voice, and systematic dialogue with gaming communities — without awkwardness or clichés. -
Marketing and Sponsorship in Gaming and EsportsBrand presence strategies, collaborations, product placement, creative integrations, and sponsorship initiatives. -
Industry Consulting and Project SupportMarket, product, and business model expertise — from launching an in-house esports team to developing gaming product lines and platforms. -
Market Analytics & ResearchAnalysis of the gaming and esports ecosystems — markets, audiences, media landscape and trends — to inform strategic and communication decisions.
Projects & Campaigns
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Esports World CupThe world’s largest international esports tournament, held annually in Riyadh, Saudi Arabia, with a prize pool of $75 million. As part of the global communications team, GEC2 serves as the official PR partner of EWC in Russia. -
Russian Esports FederationA nationwide public organization responsible for the development of esports in Russia and the organizer of the Russian Esports Cup and Championship. GEC2 advises the Federation’s leadership on PR and strategic communications. -
MetaVDNHA virtual replica of VDNH — Russia’s main exhibition complex — built on the capital’s Digital Twin platform and the first Moscow-based metaverse. The GEC2 team supports the project’s promotion through streamers and specialized industry media. -
SvyaznoyA nationwide retail chain specializing in high-tech gadgets and digital products. In 2021–2022, the GEC2 team launched and managed the social media presence of Svyaznoy’s gaming project Game Changer and delivered its content strategy. -
Axiom Game LabsA game company focused on developing and publishing within Telegram Mini Apps. GEC2 provides full communications support for AGL, including product and corporate PR, producing, and Public Affairs. -
Sumo TatamiA game project by Eudokia Games, combining Fall Guys–style mechanics with branded levels, customized items, and Roblox-style mini-games. GEC2 advises Eudokia Games on PR strategy and investor communications.
What Makes Us Different
- We know how to speak to gaming audiences in a way that feels authentic — without the “How do you do, fellow kids?” effect.
- We have strong professional and personal relationships across the full spectrum of Russian media: from top-tier business outlets and federal TV to esports publications and gaming-focused Telegram channels.
- We combine the full toolkit of classical corporate and public-sector communications with deep, hands-on expertise in the gaming and esports industry.
- We understand the nuances of working with creative teams on one side and demanding clients from government institutions or large corporations on the other — and know how to bridge the gap between them.
Contacts
We’ll be glad to be your guide in the world of gaming and esports communications.
Email us: start@gamingcomms.com
Message us on Telegram: @gamingcomms
Moscow, Okhotny Ryad St., 2 (Meeting Point)
Message us on Telegram: @gamingcomms
Moscow, Okhotny Ryad St., 2 (Meeting Point)
© Gaming & Esports Communications Center. All rights reserved.